Only 40 minutes drive from Central Auckland, Piha is a place of tranquil power and beauty, with a long beach of fine black iron-sand, spectacular rugged and historic coastline populated by a small environmentally sensitive community.
A mecca for swimmers, surfers and picnickers, Piha is the place where people go to "get away from it all". At the 2006 Census Piha/ Karekare's permanent resident population was 2,466 people with 999 occupied dwellings. As Piha is a popular West Coast beach and tourist location, numbers of people visiting can rise dramatically over the summer season.